Inspiration from the home of the motor car
‘A revolution not evolution’ â how Jay Walder CEO of Motivate compared the emergence of bike sharing over the last 5-10 years versus the slow incremental advances in other transportation in last century, whilst Eric Wingfield, Mobility Strategist, at Ford Motor Company talked about their 27 innovative experiments in flexible use with cars, e bikes (offering cyclist a ‘no sweat mode’) and shuttle buses. Ford’s research has indicated that sharing a vehicle comes second only to sharing a book in terms of something people are willing to do. These were just a couple of the many inspiring talks reported by Antonia at the North American Conference âMove Together, last month in Chicago.
The 500 delegates over 3 days included a mix of operators from traditional and peer to peer car clubs, ride sharing, ride sourcing and bike sharing as well as representatives from technology providers and the public sector. The hot topics included:
Developments in integration between services and development of platforms like Transit App, and Ridescout to support this.
The blurring of the lines within shared transport world with Bridj demand responsive vehicles and Uberpool and Lyft developing the 2+ marketing.
Issues around equity, addressed by the likes of the Chicago Divvy for All Programme in Chicago and Philadelphia Bike Coalition under the Better Bike Share programme.
Hooks to support expansion out of city centres.
There were also useful practical discussions on marketing pricing structures. The emergence of mixed bike share fleets with the growth of electric bikes which will in time be incorporated into new Bikeplus UK guidance (see article above).
The conference Expo showcased the latest technology such as Social Bicycle’s new bike containing all the technology on the bike and the Smooth shared electric bike encasing the lock and battery in the chain guard.
The conference also highlighted the likely future convergence of car sharing (car clubs) and autonomous vehicles and explored the role of car sharing and bike sharing in smaller cities from Memphis to Pasadena, including a presentation about the Developing Car Clubs in Scotland from Carplus Board member Matthew Clark.
The conference was a chance to make links with organisers, the Shared Use Mobility Center and the North American Bike Share Association, with a view to sharing research across the Atlantic moving forward.
A rather excellent summary of the conference can be found online here.